For real estate agents

Assisted living referrals for real estate agents

We connect vetted agents with warm, pre-vetted buyers and sellers of residential assisted living in their market. You don't buy leads or prospect — we generate the demand and hand you the introduction under a simple referral agreement. Free to join; pay a standard referral fee only on closings.

Apply to join the network See how it works

Nationwide

Clients across the U.S.

Free to join

No upfront or per-lead cost

Pay on closings

Standard referral fee only

#1 podcast

The source of our demand

Why agents partner with us

There are roughly two million real estate agents in the U.S., but very few who understand senior care homes and communities. We send the ones who do a steady flow of clients in the niche — without the cost and grind of generating them.

Warm, pre-vetted clients — not cold leads

Buyers and sellers come to us ready to transact. You get an introduction to a real person with a real need, not a scraped list to dial.

Matched to your market

We route each client to the agent who covers their state and market and understands residential assisted living. Your area, your clients.

Free to join — pay only on closings

No upfront cost, no per-lead charge. A standard referral fee is due only when a referred client actually closes.

Backed by the #1 assisted living platform

Our clients come from the #1 assisted living podcast, our education programs, and three of the largest assisted living Facebook communities.

RAL-specific support

You get guidance on the asset class plus access to our network of lenders and vendor contacts, so you can serve senior-care clients with confidence.

One simple agreement

Join under a single blanket referral agreement that covers the clients we introduce.

How it works

Joining takes minutes, and there's no cost to get started. Here's the whole process.

1
Apply
Complete the short partner application with your market, brokerage, and experience.
2
Get vetted
We review your application and confirm you're the right fit for your market.
3
Sign the referral agreement
Sign one simple blanket referral agreement covering the clients we introduce.
4
Receive market-matched clients
We route warm, pre-vetted assisted living buyers and sellers in your area to you.
5
Close and earn
You do what you do best. A standard referral fee is due only on closed business.

What we ask of you

The bar is simple: take great care of the clients we send. In practice that means three things.

Contact within 24 hours

Reach every referred client by phone within 24 hours of the introduction.

Stay responsive

Keep the client — and us — in the loop throughout the engagement.

Honor the referral agreement

A standard referral commission on clients we introduce, per the blanket agreement you sign.

Where we're placing clients

We match buyers and sellers to agents nationwide. Markets with a green dot already have a vetted partner; the rest are open territory. Find your state to see local demand — and claim it before someone else does.

25 vetted partners covering 15 states — 35 still open.

Covered market· Open territory

Who this is for

The best partners aren't always assisted living veterans — they're responsive agents who want a durable niche. We work well with local agents looking to break into senior housing, investor-agents who already understand cash flow and cap rates, and commercial agents handling larger communities. If you serve buyers and sellers well and want warm assisted living clients in your market, you're who we're looking for.

New to the asset class? Start with our resources on buying, selling, and valuing assisted living, or try the free facility valuation tool to see how these deals are priced.

Apply to join the network

Tell us your market and a little about your experience. If it's a fit, we'll send the referral agreement and start matching you with clients. Free to join — no obligation.

Frequently asked questions

How do real estate agents get assisted living referral clients?+

We generate the demand. Buyers and sellers of residential assisted living come to Buy Sell Assisted Living through the #1 assisted living podcast, our education programs, and three of the largest assisted living Facebook communities. When someone in your market needs to buy or sell a care home, we introduce them to you under a standard referral agreement — you don't buy leads or prospect for them.

Is there a cost to join the network?+

No. Joining is free. There's no upfront fee and no per-lead charge — you only pay a referral fee on business that actually closes from a client we introduce.

What is the referral fee?+

A standard referral commission on each referred client, executed through a simple blanket referral agreement you sign once.

Do I need assisted living experience to join?+

It helps, but it isn't required. Many partners are strong local agents breaking into senior housing. We provide RAL-specific guidance and connect you with lenders and vendors so you can serve the client well from day one.

How are referrals matched to my market?+

By geography and asset class. We match each buyer or seller to an agent who covers their state and local market and understands residential assisted living. You tell us your service area when you apply.

What areas do you cover?+

Nationwide. We place clients across the United States and are actively expanding into markets where we don't yet have a vetted agent. If your state is open, it's yours to claim.

How do I apply to become a referral partner?+

Fill out the short partner application on this page. We review it, and if it's a fit we send you the blanket referral agreement to sign. Once you're in, we start routing market-matched clients your way.